The Executive

Our Executive team is made up of individuals who are passionate about what they do, and driven to help us create great places where people want to live. 


Steve Woodcock | Chief Executive Officer

Steve brings a wide range of experience from working at executive level at a number of RP's within the sector, including Network Homes, Clarion and more recently, smaller providers Red Kite and Housing Solutions. He is passionate about providing a quality service to customers and in helping to provide more homes to those in the greatest need.


Chris Ellison | Executive Director (Operations)

Chris has worked in housing for more than 25 years, with extensive senior leadership experience – executive interim/consultant roles as well as a range of director-level roles at Circle Housing Group (now part of Clarion) - focusing on performance turnaround, strategy, compliance, governance and risk management. He is driven by always getting the best outcomes for customers, drawing on his wealth of strategic experience which includes a strong background in financial and business modelling.


Jon Hayden | Executive Director (Development)

Jon brings 26 years experience in housing development across private developers, local government and the housing association sector. He has extensive senior leadership experience, working for Swan Housing Group and more recently as Corporate Director at Braintree Council, leading on the North Essex garden communities project, as well as £100 million investment programme. 


Claire Howe | Executive Director (Corporate Services)

Claire has worked in affordable housing since 1999 and is a fellow of the Chartered Institute of Housing.  She has specialised in leading support teams, with prior senior leadership experience in both communications and HR. She is passionate about empowering and enabling teams and individuals to fulfil their potential in delivering great services, homes and communities.


Alex Shelock | Executive Director (Finance) 

Alex is an accountant with many years of housing sector experience.

Alex specialises in strategic financial planning, treasury and development finance. He was the financial planning lead on the Clarion merger and was the finance lead on the large-scale regeneration in Merton. Alex has a passion for the sector and providing good quality homes to those unable to afford market rates.